What is the best time to post on Instagram

Confused about what is the best time to post reels on Instagram so that your content gets good engagement? Then you are reading the right article, we have come up with the best time to post on Instagram.

Instagram is a constantly changing ecology, just like social media marketing in general.  Additionally, the industry you publish content for and your target market will determine how to acquire the best Instagram interaction.

 Furthermore, it may take some trial and error to develop a genuinely effective Instagram content strategy. The greatest photographs, compelling language, and appropriate hashtags must all be carefully chosen when creating content.

Why Is Posting on Instagram at an Appropriate Time Important?

Instagram’s algorithm is continuously evolving, so timely posting is necessary for posts to rank on a user’s feed and makes room for innovative features. However, these three factors account for a considerable portion of the fundamental ranking:

  • The top of your feeds will feature posts with content that corresponds to what you previously identified as being of interest.
  • In the feeds, the most recent posts will take precedence and show up higher than those that are several days or weeks old.
  • On Instagram, your feed prioritizes posts and profiles that you have interacted with frequently in the past.
    Recency plays a key effect in a post’s ranking on Instagram, emphasizing the significance of sharing at the right time.The engagement rate is higher within the first hour of posting if more active users see the message. Based on this, the Instagram algorithm will determine how many more feeds you can appear in to increase engagement after posting.
    According to this, your audience may see and interact with your post more rapidly if you post when they are most active on Instagram.
    Take advantage of the recency factor by posting on the site more frequently during busy times. It is more probable that feeds will show your brand.

When are the users most active on Instagram?

Look at the times that people typically use social media. Think intelligently, attempt to understand the thoughts of your followers, and choose the best times to be active.

Most individuals check social media as soon as they get up, spending a few minutes or longer reading through their newsfeeds or watching Instagram Reels. So, the best time to post videos on Instagram in the morning is between 7-8 a.m.

Lunch breaks are another occasion when people frequently use their phones. Posting between 11 and 1 p.m., when users are most likely taking a break for lunch, will help to elevate your post closer to the top of their feed.

Keep in mind that many of these advised hours have more flexibility now that individuals work from home more frequently.

Additionally, before going to sleep or soon after work, people frequently browse social media. While most days this isn’t a significant posting period, on Sundays the peak time is from 6 to 8 p.m. it is the best time to post an Instagram story.

You may therefore generally send out posts around the beginning of the day, around noon, and in the evening or just before people go to bed.

Important: Your posting times may depend on the age, demographics, and industry of your target audience. So it is really crucial to research your target market before posting.

What is the best time to post reels on Instagram?

It goes without saying that scheduling Instagram Reels will guarantee interest in 2023. In fact, we’ve noticed a 500%+ spike in engagement rate since implementing Reels on our own Instagram account (@latermedia).
After examining more than 200K Reels, we discovered that:
4 AM is generally the ideal time to upload Reels on Instagram (calculated in local time across time zones)
Monday is the ideal day to publish Instagram Reels.
Once more, publishing sooner will probably result in less competition and allow you to reach users who are reading through the Reels feed.

Check when your followers are more active and engaged with your content. And then decide the time slots to post.

Prime time for Instagram posting (Monday-Sunday): 

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
12 AM
1 AM 1 AM
2 AM 2 AM
3 AM – 6 AM 3 AM- 5 PM 3 AM 3 AM
4 AM – 6 AM 4 AM
5 AM 5 AM
7 AM
8 AM – 9 AM
3 PM 10 PM 10 PM
11 PM

Monday’s prime time for Instagram posting:

Monday morning at 5 AM is the greatest time to post on Instagram. This may be due to the fact that users are eager to connect with information in the morning hours before reporting to work because it is the beginning of the workweek.

Tuesday’s prime time for Instagram posting:

Tuesday morning at 7 AM is the greatest time to post on Instagram. On Mondays, everyone gets up bright and early. Do they sleep in more on Tuesdays?

Wednesday’s prime time for Instagram posting:

Wednesday’s early morning is the greatest time to post to Instagram. Between the hours of 2 and 6 AM on Wednesday, there is also a tendency for a constant level of activity.

Thursday’s prime time for Instagram posting:

On Thursday, 3 AM is the greatest time to post on Instagram, with 5 AM coming in a close second for interaction.

Friday’s prime time for Instagram posting:

The best time to post to Instagram on Friday morning is at 7 AM. While interaction peaked at 7 AM, we also discovered that it remained remarkably stable from 8 AM until 10 AM.

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Saturday’s prime time for Instagram posting:

On Saturday, 1 AM is the greatest time to post to Instagram. The week’s average engagement is lowest on Saturday overall. We assume that this trend indicates that users are more likely to be taking advantage of their time offline since Saturday marks the beginning of the weekend.

Sunday’s prime time for Instagram posting

On Sundays, 1 AM is the greatest time to post to Instagram.  Call it a case of the Sunday frights, but Sunday really sees a lot more activity than Saturday. Engagement is constant between the hours of 1 and 7 AM, dwindling throughout the day until picking back up at 11 PM.

Depending on where you live, what hour is best for posting on Instagram?

Another factor that may have an impact on the average best time to post on Instagram is location. Time zone overlaps can significantly affect audience behavior in different locations.
For instance, accounts headquartered in New York are likely to have followers in both California and New York despite the fact that New York is three hours ahead of California.

Here are the most advantageous local posting hours for all time zones:

  • US + Canada West Coast: 9 p.m. to 12 a.m.
  • US + Canada Central: 10 p.m. to 12 a.m.
  • US + Canada East Coast: 11 p.m. to 4 a.m.
  • South America: 5 AM
  • UK: 3 to 4 AM
  • West Europe: 4 a.m. to 6 a.m.
  • Eastern Europe: 5 to 7 a.m.
  • Africa: 2 to 3 a.m.
  • Mideast: 4 a.m.
  • Southeast plus East Asia: 6 to 8 a.m.
  • Asia: 11 p.m. to 12 a.m.

Although these local hours are a great place to start, if you want to get the greatest engagement it’s better to figure out your individual ideal times to publish.

Best time to post on Instagram by Industry

Starting with general knowledge about the ideal post-time is a smart idea. If you want to be more precise, HubSpot research interviewed more than 300 professionals to assist you in engaging with your target audience. Here are the best times to post to Instagram for more than 16 well-known industries.


Best Hours: from 9 p.m. to 12 a.m.

Optimal Day: Monday

Wednesday through Sunday are the worst days.


Ideal Hours: 6 to 9 p.m.

Favorite Day: Saturday

Tuesday through Friday are the worst days.


Best Hours: from 9 p.m. to 12 a.m.

Optimal Day: Sunday

Wednesday through Thursday are the worst days.


Ideal Hours: 3 to 6 p.m.

Favorite Day: Sunday

Tuesday is the worst day.


Best Hours: from 9 p.m. to 12 a.m.

Optimal Day: Saturday

Monday, Tuesday, and Thursday are the worst days.


Ideal Hours: 9 p.m. to 12 a.m. and 6 to 9 p.m.

Favorite Day: Friday

Tuesday, Wednesday, and Sunday are the worst days.


Best Hours: from 9 p.m. to 12 a.m.

Optimal Day: Wednesday and Friday

Monday, Tuesday, and Sunday are the worst days.


Ideal Hours: from 12 p.m. to 6 p.m.

Favorite Day: Friday and Sunday

Monday through Thursday and Saturday are the worst days.


Best Hours: from 6 p.m. to 9 p.m.

Optimal Day: Thursday and Sunday

Monday and Saturday are the worst days.


Ideal Hours: 9 a.m. to 12 p.m.

Favorite Day: Saturday

Weekdays are the worst days.


Best Hours: from 3 p.m. to 6 9.m.

Optimal Day: Thursday

Monday, Wednesday, Friday, and Saturday are the worst days.

Let Us Summarize:

Although Instagram is a fantastic platform for creators and businesses to reach their marketing objectives, posting material whenever you feel like it is no longer sufficient.

You can increase engagement, pick up new followers, and even drive traffic by taking advantage of your Instagram best time to post and planning ahead!

I hope this article helped you understand the best time to post according to your target audience, and now you are ready to post and get a good reach on Instagram. 

Frequently Asked Questions (FAQs)

Q. When is the busiest time of day on Instagram?

Wednesday through Saturday have the most consistent engagement (10 am – 8 pm) Highest Engagement: Saturday nights, Wednesday and Friday midday (6 pm – 8 pm) Worst Days for Engagement: Sunday because Instagram is quiet on that day.

Q. What does Instagram’s “golden hour” mean?

Golden hour, which occurs during the last hour before sunset and the first hour after sunrise, is often the finest time to take pictures for Instagram and selfies. At this moment, the sun is a gentle light that improves the appearance of everything and everyone. and the above passage has already told you about which is the best time to post reels on Instagram.

Q. Is it a good idea to post on Instagram every day?

Yes. Frequency is everything when it comes to Instagram posting guidelines. You may demonstrate to your followers that you are committed to your account and that you have a wealth of engaging content by posting at least once each day.

Q. Why don’t my reels receive views?

Utilizing pertinent hashtags is a great method to improve the number of views on your videos. You may get more people to watch your Instagram video by including relevant hashtags in your reel. Make sure to use no more than 10 hashtags. Instagram’s algorithm may classify anything beyond this as spam.

By john

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