How to use Canonical Tags

One of the main determining elements for ranking is the originality and caliber of the content. The website’s ability to be promoted by search engines is hampered by duplicate pages. The website’s organic search ranking suffers as a result. You should take a moment to think about canonical SEO while you are optimizing your site.

Learn how search engines recognize canonical sites in this article and how to locate problems with canonical URLs on your website.

What are Canonical and duplicate pages? 

What is Canonical Tag?Google will treat one of these URLs as the canonical one and the others as duplicates if the same page is present on your website under several URLs or if separate pages have similar content (for instance, mobile and desktop versions of the website). Compared to its replicas, the canonical URL will be crawled significantly more frequently. Therefore, it’s imperative to confirm that Google has designated the appropriate pages as canonical.

Rel=”canonical” attributes remove duplicate content. It consolidates duplicate pages and raises the site’s ranking as a result. The rel=”canonical” property is only meant for robots, in contrast to the 301 redirects (Moved Permanently), which take visitors to the required page. It has no impact on how users interact with the website.

How to Determine the Canonical Page?

You must include the rel=”canonical” property in the page block in order to set it. Put the tag link rel = “canonical” href = “” /> in place, using as the canonical page’s address. When giving the URL of a canonical page, it is crucial to include an absolute link (full address, including http:// or https://). This will lessen the possibility of HTTP problems.

The following differences exist:

  1. Rel=”canonical” tags are only effective with HTML pages.
  2. For all page kinds, the HTTP header rel=”canonical” is effective.
  3. The rel=”canonical” element is a more important signal for Googlebot than the sitemap.

#a. When the rel=”canonical” attribute fails to group pages:

  • combining the website’s http and https versions (in such situations, you need to set a redirect for each page).
  • combining sites with and without the www (in such situations, you need to set a redirect for each page).
  • when the content of the websites differs greatly. In this situation, Google won’t adhere to the advice stated in the rel=”canonical” tag.

#b. any time rel=”canonical” Page Consolidation

Only when the canonical page is selected by Google and the user agrees does the rel = “canonical” tag combine pages. These pages’ content should be as similar to one another as possible for this.

Let’s examine the most common scenarios in which rel=”canonical” successfully merges pages:

Case 1: One Thing Is Available at Various URLs

if there are two URLs for the same page, and one of them is chosen to be the canonical version.

Case 2: GET-Parameters pages

Different pages can be built with GET parameters depending on the CMS of the website. For instance, web pages have multiple language versions.

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How does Google decide which pages are canonical?

The URL of the page that Google considers to be the most representative of a group of duplicate pages on your website is known as the canonical URL.

Canonical pages are evaluated based on a number of factors (signals). They could be:

  • protocol (http or https) 
  • the more favored user domain
  • page excellence
  • URL inclusion in the Sitemap
  • a rel=”canonical” tag is present.

Canonical URL on Another Domain:

  • A duplicate may be in a different domain from the canonical.
  • A search engine may view a page as a duplicate of another resource’s page in the event of low uniqueness.
  • A case study from the most recent project: 

The website was taken down from the previous domain once we updated it. Google still views the pages on the new site as duplicates of the old one, though, even after a month and a half.

Since both sites have been connected to the account, the domain of the canonical page is available in the Search Console. It is stated that “this page does not apply to your resources” in other instances.

How do you solve it?

Rewrite the material on the website to make it as distinctive as possible, then cross your fingers.

Let us Conclude:

Practically speaking, the rel=”canonical” attribute is the best technique to specify canonical pages. However, the search engine views it as a recommendation and does not always change Google’s decision.

Make certain that you appropriately put rel=”canonical”, the page is sufficiently unique and all crucial pages are accessible for indexation.

FAQs (Frequently Asked Questions)

Q. How do you resolve duplicates without user-selected canonical?

Use canonical tags linking to your canonical page from all duplicate pages and a self-referring canonical tag on the canonical page itself to get it indexed. Your “Duplicate without user-selected canonical” problem will go away if you correctly implement the canonical tags and Google abides by them.

Q. How can duplicate content be avoided?

  1. Avoid creating duplicate content is a practical answer to the problem.
  2. Redirecting overlapping content to the authoritative URL.
  3. Emblazoning the duplicate page with a canonical link component.
  4. Constructing an HTML connection between the duplicate page and the canonical page.

Q. Where should link rel canonical be placed?

In your HTML code, you can define canonical URLs. Your page’s header must have the rel=”canonical” element. You might be able to specify canonicals in your CMS without having to enter HTML.

Q. How can duplicate material be fixed in SEO?

Implementing 301 redirects from the non-preferred versions of URLs to the desired versions is frequently the best option to remove duplicate material. You can use a canonical URL or a robot’s noindex redirect instead of a redirect when URLs need to be accessible to users.

By john

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